Monday, May 14, 2007
"Ignore the trademark prescriptivists."
Says Language Log. How can the International Trademarks Association push a rule like "NEVER use a trademark as a verb" when companies use their own trademark as verbs in ads -- even when it's entirely ungainly and stupid, like "OK, so I Zappos at work"?
Labels:
advertising,
commerce,
language,
Language Log,
law
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