Game show: dying woman chooses who will get her kidneys.

No, it's not some dystopian film. It's a real show -- "The Big Donor Show" -- in that brilliantly enlightened place, the Netherlands. Don't freak out yet. Go through the thought experiment: What if you had to argue that this is a very good thing?

The 37-year-old donor, identified only as Lisa, will make her choice based on the contestants' history, profile and conversation with their family and friends.

Viewers will also be able to send in their advice by text message during the 80-minute show....

The former director of TV station BNN, Bart de Graaff, died from kidney failure aged 35 after spending years on a transplant waiting list.

"The chance for a kidney for the contestants is 33%," said the station's current chairman, Laurens Drillich. "This is much higher than that for people on a waiting list."

"We think that is disastrous, so we are acting in a shocking way to bring attention to this problem."

So the positive side of it is that it's drawing attention to the problem of the need for more donations. One might also say that decisions are currently made according to the priorities developed by health care experts and ethicists, but if there is a TV show, ordinary people become immersed in the process of decisionmaking. The viewers are drawn into thinking deeply about the difficult decision that they are normally content to leave to experts. I don't think we should picture the audience as idiotically gaping at a morbid spectacle. The show may develop their moral thinking and make them more compassionate... and more likely to respond to the need that the show is informing them about.

I acknowledge, as I must, that making a game show out of this seems so wrong, for so many reasons, but nowhere near as wrong as the fact that Bart de Graaff, died from kidney failure aged 35 after spending years on a transplant waiting list.

UPDATE: This turned out to be a hoax -- intended to draw attention to the shortage of donors. ADDED: That is, there really was a show, but the donor, in the end, was revealed to be an actress. The contestants were really individuals who needed organs, and the show was not meant to trick people but to care about the problem and to feel moved to become donors.