"He wanted to be president less than anyone I’ve met in my life. He had no desire to... run."

Tagg Romney tells on his dad, Mitt.

"If he could have found someone else to take his place...  he would have been ecstatic to step aside. He is a very private person who loves his family deeply and wants to be with them, but he has deep faith in God and he loves his country, but he doesn’t love the attention."

Imagine what it would have been like if Mitt Romney had broken open and expressed all of this, but maybe that was inherently impossible. A self-effacing modesty was baked in.

In this context, here's a Ross Douthat column from last August, prompting Romney to reveal his Mormon faith:

The broader Mormon experience... could help make the case for his philosophy as well as illuminate his human core.... Conservatism sometimes makes an idol of the rugged individual, but at its richest and deepest it valorizes local community instead — defending the family and the neighborhood, the civic association and the church. And there is no population in America that lives out this vision of the good society quite like the Latter-day Saints.

Mormonism is a worldlier, more business-friendly religion than traditional Christianity, but it does not glorify wealth for wealth’s sake... Mormonism represents “our country’s longest experiment with communitarian idealism, promoting an ethic of frontier-era burden-sharing that has been lost in contemporary America.”

Imagine if all of that were opened out and shown to the American people. Well, you can't. I can't. Not in one modest man's campaign. Not with all the predictable pushback.

Tagg Romney would like to jump out of his seat and "rush down to the stage" and "take a swing at" President Obama...

... or so he said, laughing, when asked how he felt when Obama called his dad a liar. 

"But you know you can’t do that because, well, first because there’s a lot of Secret Service between you and him, but also because that’s the nature of the process."

The most troubling thing about Tagg's remark is:
	The Romney family may have a genetic or cultural tendency toward violent impulses.
	Tagg learned that the "nature of the process" includes lying from Mitt.
	The Romneys are drinking overconfidence these days.
	Nothing is troubling here. Tagg's a refreshingly normal guy.
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Focus on Tagg.

The Politico story:

But the biggest change in the [Romney campaign] ecology, according to the [unnamed] insiders, is the more assertive role of Tagg Romney, who has been “making sure that his father’s environment is such that he’s relaxed when he goes up to do things, and making sure that he’s not over-programmed, and is protected from the cacophony of advice,” a family friend said.

“Romney gets buffeted by all this advice because Romney takes everybody seriously,” the family friend said. “He thinks, ‘Well, gee, I’m talking to businessman X or C or Y. They’re really smart. That’s something I need to factor into my thinking.’ Tagg has been aggressive in saying: ‘There’s no more factoring stuff in. Your thinking is yours. Be who you are! And you’ve got to communicate that to people, and don’t be embarrassed by it.’”

The eldest son has been around the campaign’s Boston headquarters more often and keeps his own heavy schedule of media and campaign appearances. His involvement increased gradually in the two weeks before the debate, according to the insiders, after focusing on fundraising for much of the 2012 campaign.

“Unlike anybody else,” the friend said, “Tagg will basically call people out when they have something stupid to say. Because he’s the son, he’s in a different position to be able to really question people’s advice and question the decisions, but — more importantly — to drive them to make decisions, which is one of the problems in Romneyworld. They’re slow to react, in part because of the campaign’s organizational ambiguity. Tagg has helped resolve some of that.”

The Daily News story:

A recent POLITICO story quoted an unnamed family friend as saying Tagg Romney would be working behind the scenes at being “more assertive in making the organization work better, cleaning up some of the organizational dysfunction.”

But Tagg Romney said that’s simply not the case. In fact, he said he hasn't been to a strategy meeting in more than a year, and the last time his father specifically solicited his advice on a campaign issue was in considering his selection of a running mate.

“It sounds like a great story, but it's not based in reality at all,” he said of the suggestion that he’d be the one to broker peace between warring factions inside Romneyland.

“I’ve never approached anyone about wanting to play that role. No one has approached me,” he said. “This is not spin, the team really gets along well. There's no internal squabbling or fighting for territory or turf.”