Purchase of the day...

... and by day I mean yesterday: Starbucks VIA Ready Brew Coffee (Amazon Associates earnings to the blog: $1.00).

Many thanks to everyone — in every language except Yanomamö since there is no word for "thank you" in Yanomamö, the language of the fierce people — who showed their support by shopping through the Althouse Amazon portal.

"Isn’t there something creepy about Starbucks’ CEO Howard Schultz having... 'asked his Washington-area employees to write "Come Together" on each customer cup today, tomorrow and Friday, as a gesture to urge leaders to resolve the fiscal cliff'?"

Asks Mickey Kaus.

Did Schultz take a poll of his employees–sorry, “partners,” he calls them–before ordering pressuring asking them to join in this lobbying effort? What if he were, say, the CEO of Chick-fil-A and he “asked” his “partners” to write “Preserve the Family” on the outside of cups and containers?

I’m not saying what Schultz did is or should be illegal, certainly not in a Citizen’s United world. If he wants to run a hybrid coffee-shop-political-organization, that’s fine with me. But maybe he should have made that clear to his workers when they signed up.

What troubles me about the slogan "Come Together" is that it's a pretty obvious reference to the Beatles song that begins with Lennon saying "shoot me" over and over. Given the recent massacre — and the fact that Lennon himself was shot to death — it's not good resonance.

As for an employer telling employees what to say to customers, I've got no legalistic problem with that. The first job I ever had was as a waitress, and I was required to greet the customers with the lengthy "Hello, my name is Ann, and I will be your waitress tonight." How do you give that wooden line a good reading?

I'd much rather say "Come Together," especially if I was serving muddy water, brewed with a mojo filter.

The super-expensive Starbucks coffee from Costa Rica called "Geisha."

"We have loyal reserve customers who are interested in any opportunity to try something as rare and exquisite as the Geisha varietal," said Starbucks spokeswoman Lisa Passe.

Names, names, names. First of all: Lisa Passe. I love it! The name Lisa peaked hugely in 1960, when it hit #1 for female newborns. It crashed immediately after and almost no one names a baby Lisa anymore. It's passé. So Lisa Passe is a perfect euonym for someone passing off something outmoded.

Second: Geisha. From Costa Rica. Even if the varietal was already called Geisha, Starbucks did not need to adopt that branding. It chose it. Why? You emphasize that it's a particular coffee from Costa Rica, and you brand it with a word associated with Japan. What's worse than the geographic mismatch is the gender. It's a word that connotes a female catering poshly to a male.

Here's the Oxford English Dictionary definition, in full: "A Japanese girl whose profession is to entertain men by dancing and singing; loosely, a Japanese prostitute." Here's a long Wikipedia article about geishas. I'm not fussing over the details of whether geishas are prostitutes or not or how much power and autonomy they maintain today or in bygone eras. I'm just saying: What the hell kind of Starbucks branding is this?

Now, the product must be intended to appeal to women. High-priced items with a strong emotional, mental element creating the worth — they have to be speaking to women. But Geisha is not a word that should inspire females to hand over their money. You should be giving me money. A lot of money.

Does Starbucks assume its customers are if not dumb then free-floating in the present, unconnected to information of a geographical and historical kind? They're not really this dumb...



... are they?

IN THE COMMENTS: rhhardin said:

There's some risk that a Geisha Venti would mean blow job. 

Are people dying from 5-hour Energy drinks?

"The main number being batted around... is that 5-hour Energy has been cited in reports of 13 deaths; that is, 13 people who died had ingested 5-hour Energy drink at some time prior to their passing."

The suspicious ingredient is caffeine — a little more than the amount in a run-of-the-mill McDonald's coffee and maybe less than half as much as you'd get in something concocted by Starbucks. If caffeine like that was lethal the streets would be strewn with the corpses of hipsters.

I suspect that 13 is a small number in proportion to the number of people drinking the stuff, and that the people who died were engaging in other dangerous behavior. (That is, that the product appeals to people who are looking for a way to keep going, as if by magic, when it's really time to stop.)

***

Here, you can buy 5-hour Energy on Amazon. I predict you'll survive.

A 99.7% reduction in the coffee supply.

Predicted.

"Whether it's providing a warm place to visit for a cup of coffee or simply charging your electronic devices..."

"... we are here to help in any way."

An email "Message to Our Customers" from Saks Fifth Avenue (intended mostly to be received in New York City). It's nice for the posh store to invite folks in to charge their electronic devices. Let's take note of the businesses that were kind to the powerless.

"The twigs and acorns crunching pleasurably beneath his boots, Mr. Autumn Man Dennis Clemons, 32, reportedly strolled..."

"... down Massachusetts Avenue on Wednesday wearing a gray sweater over a plaid collared shirt as he cradled a cup of pumpkin-spiced coffee and relished the crisp October morning."

“Nothing beats autumn in New England,” said His Excellency, the Duke of Fall, who began the day swaddled in a warm flannel blanket, gazing out the window at the golden-hued landscape, as is his custom this time of year. “Everywhere the leaves are changing and the temperature is starting to drop off. You can smell it in the air.”

"You don't drink coffee, you have coffee... Have is a big word."

"You have sex. You have surgery. You have second thoughts."

What do you have? What have you done?

"Mrs. Helen Althouse, the well-known mysterious Attica sleeper..."

"... had a narrow escaped from death from poisoning this week."

Two men visited Mrs. Althouse Thursday evening, and it is said one of them, while in the sick room, was seen to handle a cup of coffee and milk from which the patient drank occasionally.... The men were unknown to the family, but Mrs. Althouse seemed to know who they were, although she declined to talk about them. Vague talk about money and Mrs. Althouse's husband adds to the mystery. The men are said to be from Syracuse...."

An article published in the NYT on June 24, 1888. If it was mysterious at the time, it's even more mysterious now. How does one become "well-known" for being a "mysterious... sleeper"? Presumably — given that the men were said to be from Syracuse — Attica is Attica, New York... which you probably associate with the prison, the one with the riot and the Al Pacino... but the prison was not built until 1930.

ADDED: Several commenters are piecing together the story. Apparently, the woman's first name was not Helen but Emma. Edutcher found this old newspaper article, which includes some efforts at understanding the woman's condition (falling asleep for 25 days or more). One doctor said: "It is simply a condition of hysteria. The subjects are almost invariably women and of a particular temperament. There must be this temperament. I don to wish to be  understood as ascribing it to outside hypnotic influences." (The doctor was interested in hypnosis as a treatment for hysteria.)

Quaestor suggests Kleine-Levin syndrome — AKA "Sleeping Beauty Syndrome" — which has a Wikipedia page here. There doesn't seem to be much understanding of the cause or the treatment even today. But it's not true that the subjects are mostly women. They are 3 males to 1 female.

It's such an odd thing that we fall asleep and then wake up. We assume that will just happen. We've all had trouble sleeping, I assume, and when that happens we may observe the mystery of sleep. We seem to know how to do it but not how to do it. We don't so much worry that we won't know how to wake up. Outside of the unique problem of dying in one's sleep, we take it for granted that we will wake up. We have the knack. Who knows why?

The "Dull Men's Club."

"Dull-men's groups—and the sentiment behind them—have been around for some time."

No topic is too small or large. ...

"I have a question," piped up Scott MacInness, a 75-year-old retired machinist. "We have a person living up near where I am who apparently isn't carrying a full sea bag. How do we get this person to stop throwing all their trash in the recycling tub?"

Suggestions ranged from "stand out there sometime" to "get inside the thing and when he opens it, go 'aha!' "

Mr. MacInness hopped up to refill his coffee.

"Can I ask you a question?" another man shouted to him. "Why do you carry a spoon?"

Mr. MacInness tapped his pocket and confirmed that he does indeed faithfully carry a spoon. "Because you can't stir a cup of coffee with that little brown plastic straw! It will not make the sugar mix!"

"What the hell you need sugar for?" shouted another member, igniting a conversation about the taste of black coffee.

Coffee drinkers live longer.

A correlation.

Compared to those who drank no coffee, men who had two or three cups a day were 10 percent less likely to die at any age. For women, it was 13 percent.

Even a single cup a day seemed to lower risk a little: 6 percent in men and 5 percent in women. The strongest effect was in women who had four or five cups a day - a 16 percent lower risk of death.

"Objects characteristic of business environments, such as briefcases and boardroom tables, make people more competitive..."

"... less cooperative, and less generous. Smells matter too: mere exposure to the scent of an all-purpose cleaner makes people keep their environment cleaner while they eat. In both cases, people were not consciously aware of the effect of the cue on their behavior. Or consider this one: people’s judgments about strangers are affected by whether they are drinking iced coffee or hot coffee! Those given iced coffee are more likely to see other people as more selfish, less sociable, and, well, colder than those who are given hot coffee. This, too, happens quite unconsciously."

From Cass Sunstein and Richard H. Thaler, "Nudge: Improving Decisions About Health, Wealth, and Happiness" (p. 71). From section of the chapter titled "Following the Herd," which deals with "priming," one of the influences on human behavior that government can figure out how to use.

***

I was searching through my ebook of "Nudge" today after writing that post about offering drug-addicted women $300 to get themselves sterilized. Offering money is the crudest way to incentivize behavior you don't want to compel (or can't — ethically or legally — compel), and I was interested in whether Sunstein and Thaler talked about sterilization. They don't, but they do talk about deterring pregnancy:

Teenage girls who see that other teenagers are having children are more likely to become pregnant themselves. Obesity is contagious. If your best friends get fat, your risk of gaining weight goes up.... (Page 55.)

Teenage pregnancy is a serious problem for many girls, and those who have one child, at (say) eighteen, often become pregnant again within a year or two. Several cities, including Greensboro, North Carolina, have experimented with a “dollar a day” program, by which teenage girls with a baby receive a dollar for each day in which they are not pregnant. Thus far the results have been extremely promising. A dollar a day is a trivial cost to the city, even for a year or two, so the plan’s total cost is extremely low, but the small recurring payment is salient enough to encourage teenage mothers to take steps to avoid getting pregnant again. And because taxpayers end up paying a significant amount for many children born to teenagers, the costs appear to be far less than the benefits. Many people are touting “dollar a day” as a model program for helping reduce teenage pregnancies. (Surely there are more such programs to be invented. Consider that a nudge to think of one.) (Page 234.)

Consider that a nudge to think of one? Are you nudged to rethink free birth control?

ADDED: The notion that hot coffee makes people less selfish and more "sociable" reminds me of the Coffee Party. Remember that? The liberal answer to the Tea Party.

The best coffee maker.

It's AeroPress. $26. This is all you need or want. After daily use for maybe 5 years, the plunger got a bit less tight-sealing, and I ordered a new one. The coffee this morning, always good, is distinctly better. So it's definitely worth replacing your AeroPress when the fit slackens, but don't even contemplate wandering off looking for a better device.

ADDED: Here's the coffee we use.

Everything Mark Twain wanted to eat...

... when he arrived home in the United States of America after traveling around in France and Italy in 1870:

Radishes. Baked apples, with cream Fried oysters; stewed oysters. Frogs. American coffee, with real cream. American butter. Fried chicken, Southern style. Porter-house steak. Saratoga potatoes. Broiled chicken, American style. Hot biscuits, Southern style. Hot wheat-bread, Southern style. Hot buckwheat cakes. American toast. Clear maple syrup. Virginia bacon, broiled. Blue points, on the half shell. Cherry-stone clams. San Francisco mussels, steamed. Oyster soup. Clam Soup. Philadelphia Terapin soup. Oysters roasted in shell-Northern style. Soft-shell crabs. Connecticut shad. Baltimore perch. Brook trout, from Sierra Nevadas. Lake trout, from Tahoe. Sheep-head and croakers, from New Orleans. Black bass from the Mississippi. American roast beef. Roast turkey, Thanksgiving style. Cranberry sauce. Celery. Roast wild turkey. Woodcock. Canvas-back-duck, from Baltimore. Prairie hens, from Illinois. Missouri partridges, broiled. 'Possum. Coon. Boston bacon and beans. Bacon and greens, Southern style. Hominy. Boiled onions. Turnips. Pumpkin. Squash. Asparagus. Butter beans. Sweet potatoes. Lettuce. Succotash. String beans. Mashed potatoes. Catsup. Boiled potatoes, in their skins. New potatoes, minus the skins. Early rose potatoes, roasted in the ashes, Southern style, served hot. Sliced tomatoes, with sugar or vinegar. Stewed tomatoes. Green corn, cut from the ear and served with butter and pepper. Green corn, on the ear. Hot corn-pone, with chitlings, Southern style. Hot hoe-cake, Southern style. Hot egg-bread, Southern style. Hot light-bread, Southern style. Buttermilk. Iced sweet milk. Apple dumplings, with real cream. Apple pie. Apple fritters. Apple puffs, Southern style. Peach cobbler, Southern style Peach pie. American mince pie. Pumpkin pie. Squash pie. All sorts of American pastry.

Fresh American fruits of all sorts, including strawberries which are not to be doled out as if they were jewelry, but in a more liberal way. Ice-water--not prepared in the ineffectual goblet, but in the sincere and capable refrigerator.

Funny about the frogs! I thought that's what they ate in France that we think is yucky.

(Via Eve Tushnet.)

ADDED: I've redone the text so it looks the way it appears in my Kindle version of 300 works of Mark Twain. It's not written in list/poem form. It still, however, says "Prairie liens, from Illinois," which Nichevo, in the comments, surmises is a misscanned Prairie hens, from Illinois. Ah, yes, here's an article about "The 'Prairie Hens' of Illinois" with the subtitle "Mark Twain’s favorite birds ... to eat." I'm going to correct the text above.

"Shakespeare didn't have coffee!"

"But Beethoven did. He cared so much about his coffee that he counted out the beans. He had to have 60 beans per cup."

I've noticed that the search-this-blog box in the upper right corner of this page works much better than it used to. You get search results going all the way back to the beginning, ordered by relevance (or date, if you prefer), and I tested it with the word "coffee" — and that came up first.

"Make the pie higher!"

Said George Bush, that one time. I quoted him, with fondness and enthusiasm, when I saw this high pie in the bakery window.



So we got a couple slices of pie and cups of black coffee and went over to the seating area, which looked like this:



Forget it. It's Madison. Enlarge to read. Read and laugh or weep or whatever. The pie wasn't even that good. The decor was flaky but the crust was not. It was rubbery, and the forks were made from super-thin plastic. Not a workable combination.

In a glass case, there was this National Organization for Women display:



"Let's support children who do exist." Oh, that reminds me. The great atheist Richard Dawkins acknowledges that God might exist. In that spirit, shouldn't pro-choice people acknowledge that children in the womb might exist? But the big question, in both cases, is: What are you going to do about it?

ADDED: In the photo with me holding a cup of coffee, the sign right above "Kill the Bill!" says "Info Station/location/West Gallery/2nd Floor/(Behind the Flags)." That's directing you to the display that disrespected the Veterans Memorial, which was the subject of last night's "A year ago today at the Wisconsin protests.". The video at that post begins with the flags referred to on that sign. It continues with a defense from the protesters that because they are using the back of the monument: "If you take a picture of this, you can't tell its a war memorial." But the sign directing folks to the "Info Station" said look for the flags.

Meade's mud.

Meade declares that he has arrived at a great new method of making coffee. This isn't how he made it for me, but something he did for himself this morning.



"That's what they call 'mud,'" I say, getting my camera out. As I'm blogging the photographs, he wants to put the instructions his way: "Step 1: Buy the best coffee beans you can afford. Step 2: Grind as fine as possible. Step 3: Put ground coffee in a mug, pour hot water over it, stir. Step 4: Allow 1 minute for grounds to settle — for mud to settle — to the bottom. Step 5: Profit! Enjoy! Salut!"



I'm all excited because mud is a theme here on the blog lately. Writing yesterday about The House of Fallen Timbers, I was thinking  about Henry David Thoreau, who built his cabin in the woods. I dug out an old quote about that, and got quite absorbed in a passing reference to Thoreau's concern with "how to get my living honestly, with freedom left for my proper pursuits." What are these "proper pursuits" that are not getting your living, and how much do you try to make time — to make freedom — for the things that are not living-getting? Do you even think in those terms? Perhaps you see getting your living as your proper pursuit, and it involves no loss of freedom. But then why do you see it that way? If you did not see it that way, what would you see? What would be your proper pursuit if it was not doing your job for the purpose of making a living? Perhaps there is another way to make coffee.

But Meade's mud took me back to the comments on the "Fallen Timbers" post. In the comments over there, Milwaukee said:

Henry David Thoreau is much more impressive if one doesn't learn that his mum wondered [sic] out once a week to collect, and drop off, laundry. But he did give us some things to think about, and I have a few favorite quotes, attributable to him, which I mangle. Specifically, the one about 'want to live, so as when I came to die, find that I had not lived.' and the different drummer thang.

Ah, it hurt me to see him diminished like that, because Thoreau had a big effect on me as a teenager, when I was thinking about how I wanted to live — what my proper pursuit was. There was one quote in particular, not any of the ones Milwaukee mangled. It was something with a distinctive word — mud — which made it easy to Google.  I found it and wrote this in the comments on the "Fallen Timbers" post:

I was assigned to give the "invocation" at my high school graduation, and I based it on a Thoreau quote. Afterwards, some people — including a nun — criticized me for not making a more conventional prayer.

Now, I teach Religion and the Constitution in law school, including the case where the Supreme Court nixed all graduation prayers.

My rights were soooo violated, and I was only trying to share a Thoreau quote that impressed me.

And now I share Thoreau quotes with all the world.

This was the quote:

"Let us settle ourselves, and work and wedge our feet downward through the mud and slush of opinion, and prejudice, and tradition, and delusion, and appearance, that alluvion which covers the globe, through Paris and London, through New York and Boston and Concord, through Church and State, through poetry and philosophy and religion, till we come to a hard bottom and rocks in place, which we can call reality, and say, This is, and no mistake; and then begin, having a point d'appui, below freshet and frost and fire, a place where you might found a wall or a state, or set a lamp-post safely, or perhaps a gauge, not a Nilometer, but a Realometer, that future ages might know how deep a freshet of shams and appearances had gathered from time to time. If you stand right fronting and face to face to a fact, you will see the sun glimmer on both its surfaces, as if it were a cimeter, and feel its sweet edge dividing you through the heart and marrow, and so you will happily conclude your mortal career. Be it life or death, we crave only reality. If we are really dying, let us hear the rattle in our throats and feel cold in the extremities; if we are alive, let us go about our business."

Are you going about your business?

Are you happy because you are generous to your spouse?

Or are you generous to your spouse because you are happily married to him/her?

I should just say "her," because this article, in the NYT is surely aimed at women, who are invited to think about whether their husbands are generous enough. There's a study cited, naturally, but the study did little other than correlate self-reported happiness with answers to questions about how often the spouse performed acts of generosity.

I love this from the comments at the Times:

Someone should do a study of how many thoughtful writers in the NYT have jobbed out their own fine judgment to a "study" in the past, say, year. David Brooks, a fine and compassionate writer, is just one leading example among many.

This article is in the same vein. We should do this or that, be this way or that, "in order to" make our marriages work better, or whatever.

Generosity is a profoundly natural human impulse. What has happened to bury that natural impulse?

If I bring my partner coffee IN ORDER TO make our marriage better, then it isn't really generosity. It's simply mutual self-interest. Another dreary arms-length dealing. Instrumental and conditional "love" is no love at all. Love brings coffee because it brings coffee. It needs no empirical study.

What if someone acts generously on the expectation of better "results" that don't happen? Then what? Kindness can make a great difference, but only if we come FROM kindness, rather than trying to get TO kindness by justifying it with empirical studies.

Even the most profoundly spiritual things are, in our society, subjected to the utilitarian slavery of statistical studies. The minute we say "in order to", the conversation is over. We are simply acting as machines made of meat. We are ignoring the spark of the divine in everyone.

That spark yearns to fetch coffee and do a million other kindnesses. Forget the metric-worshiping statistical STUDIES! Listen to your heart!

Boldface added.

"We just became very passionate about turning waste into food in our local communities."

Alejandro Velez and Nikhil Arora collect used coffee grounds from coffee shops for the manufacture of mushroom-growing kits.

Posters, with window reflections.

Some interesting sayings, especially for Madison:


(Enlarge.)


(Enlarge.)

Inside the Overture Center, it was a demonstration of poster printing.

ADDED: I enlarged a photograph enough to see the printer's name "Kennedy Prints," and Googling, I got here and found this trailer for a documentary about Amos Paul Kennedy Jr.:



Wow! Click on the last link in the post for a picture of Kennedy. Click through to the enlargements. The aphorisms on the posters are really terrific.