How insanely wrong is Mark Penn about all the money there is to be made in blogging?

If he's not wrong, I feel like a fool.

From the Mark Penn memos: "Release the tapes. Create immediate pressure that deprives him of oxygen."

Jake Tapper asks: "What tapes?"

The date on the memo is December 30, 2007, so it must be the Jeremiah Wright tapes. Can there really be anything left that the Clintons didn't use?

Here's an index of all the memos. Can you find anything interesting?

ADDED:

“A word about being human,” he wrote. “Bill Gates once asked me, ‘Could you make me more human?’ I said, ‘Being human is overrated.’”

LOL.

Let's judge Hillary Clinton's executive aptitude by the campaign she managed.

Karen Tumulty at Time has a great list of 5 mistakes Clinton made. Let me focus on #2:

Clinton picked people for her team primarily for their loyalty to her, instead of their mastery of the game. That became abundantly clear in a strategy session last year, according to two people who were there. As aides looked over the campaign calendar, chief strategist Mark Penn confidently predicted that an early win in California would put her over the top because she would pick up all the state's 370 delegates.

Wow! Mark Penn's awfulness continues to amaze me. And, of course, it's not really Mark Penn that is so awful, but Hillary for choosing and sticking with Mark Penn.

It sounded smart, but as every high school civics student now knows, Penn was wrong: Democrats, unlike the Republicans, apportion their delegates according to vote totals, rather than allowing any state to award them winner-take-all. Sitting nearby, veteran Democratic insider Harold M. Ickes, who had helped write those rules, was horrified — and let Penn know it. "How can it possibly be," Ickes asked, "that the much vaunted chief strategist doesn't understand proportional allocation?" And yet the strategy remained the same, with the campaign making its bet on big-state victories. Even now, it can seem as if they don't get it. Both Bill and Hillary have noted plaintively that if Democrats had the same winner-take-all rules as Republicans, she'd be the nominee.

Pathetic.

Read the whole list of 5. As I said to Jeralyn Merritt in the new Bloggingheads episode, we should judge the candidates' executive aptitude by the campaigns they managed. Seen that way, Hillary Clinton would be an abysmal President.

UPDATE: Penn denies that he lacked understanding of the proportional approach to delegates.