"We write ethically when, as a matter of principle, we would trade places with our intended readers..."

"... and experience the consequences they do after they read our writing...."

Those who write in ways that seem dense and convoluted rarely think they do....

The ethics of writing are clearer when writers knowingly use language not to further their readers’ interests but to disguise their own....

A more complicated ethical issue is how we should respond to those who know they write in a complex style, but claim they must, because they are breaking new intellectual ground. Are they right, or is that self-serving rationalization? This is a vexing question, not just because we can settle it only case-by-case, but because we may not be able to settle some cases at all, at least not to everyone’s satisfaction.

Joseph M. Williams, "Style: The Basics of Clarity and Grace."

This makes me think about legal opinions, but there is so much more. Imagine if, whenever we wrote, we thought about ethics.