"Time honors Sandra Fluke as 'Person of the Year' finalist."

That's the Breitbart headline for an item that begins "Just when you think Time magazine can’t make any more of a mockery of itself...." But there are 40 individuals on Time's "Who Should Be TIME's Person of the Year 2012?" which gives readers a chance to vote. Included on this list are many minor newsworthy figures and many whose contributions were not clearly positive. Bashar Assad and Kim Jong Un are on the list — "honored." Nice by not really world-changing figures like gymnast Gabrielle Douglas are included.  The click-through gallery is in alphabetical order, and the first picture that hits you is a conservative old white guy, Sheldon Adelson. Now, he's not presented in a positive light:

In the post-Citizens United era, Sheldon Adelson became the public face of what critics cast as a plutocrat class trying to buy U.S. elections. But it's not clear how much the conservative casino magnate got for his money — other than a heap of bad press.

Time's perspective is obviously liberal, but within that perspective, it's quite a concession to say that Citizens United hasn't been a horror show.

Anyway, Time made an effort to amass an interesting list of people who made the news for different reasons or who represent different cultural and demographic sectors. There's E.L. James and Jay-Z and Psy. Did they "influence the news" (Time's stated standard)? The real problem here is that it seems that Barack Obama is the necessary choice for 2012, and that's simply too boring.

And in fact, he is not winning in the readers poll. The readers have decisively chosen Malala Yousafzai. She has the least negative votes ("no way") and is coming in 3d on positive votes ("definitely"). Ahead of her on the positive list are Mohamed Morsy and — I guess the vote-for-the-worst crowd is out in force — Kim Jong Un. Malala Yousafzai is the face in the gallery that makes your heart zing. I clicked through the whole thing without feeling like hitting a definitely/no way button until I got to her. I still didn't vote, of course. (My female heart is well-defended against the outreached arms of commercial media.)

Sandra Fluke's no votes far exceed yes votes —  24,809/9,356  — but I would guess that outrage from the Breitbart crowd will now skew the vote. I don't know which way, but for Time, traffic is traffic and it will experience a nice boost from the inclusion of Fluke. The "Person of the Year" event — and this post gets my "annual nonsense" tag — is a nice commercial gambit for Time. So:

Who made a mockery of itself?
	Time
	Breitbart.com
	Both
	Neither
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