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Thursday, November 22, 2012

"There’s something about the way a magazine looks and feels when it doesn’t have advertising that is unbelievably disappointing..."

"... both as an editor and as a writer. Pages are not meant to be adjacent to one another. They need the advertising to give it body and fullness. There was always that sense of Newsweek being not the full-bodied thing that it ought to be."

Said Tina Brown, in whose hands Newsweek died, prompting Michael Kinsley to say, "It seemed wan." And then Tina says, "Yes, it always seemed wan, and that affects the way you read it. That was one of the big problems."

Makes Newsweek sound like a person... like an unsatisfying husband to whom poor Tina found herself married.

Much more at the link, by the way, including Kinsley's question whether it was really true that Newsweek was losing $42 million a year, and Tina's answer: "I’m not supposed to reveal the exact numbers. But I will tell you it cost $42 million just to print Newsweek.... Before you’ve even engaged one writer, or one copy editor, or one picture editor. Forty-two million dollars." And: "[A]ll the boundaries of print just feel so incredibly old-fashioned now—the need to do things in a certain shape, in a certain mix, by a certain time of the day in the week. All of that just seems so incredibly burdensome now." And:
In ten years, will we still have newspapers on paper?

“No” is the short answer, unless printed at home via the web.

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