"Mitt Romney is losing 593 friends per hour..."

"... at least on Facebook today from 10 to 11 a.m. You can loiter on his page and watch them plummet by the second." That was written by a WaPo blogger yesterday:

Refresh the page – 12.08 million. Refresh again – 15 less. It would seem the defeated presidential candidate faces a problem unique to the social media age: The race may be over, but on the Internet his bid for president remains as a frozen digital relic....

Maybe the sudden follower fall-off supports criticism that Romney was not terribly well-liked by his party’s base and those partisans are now looking for new party leaders to follow. (Florida Sen. Marco Rubio has seen a modest jump.) The dropping-off effect also has not afflicted lesser profile third-party candidates. Libertarian Party candidate Gary Johnson’s Facebook friend count rose during the same period that Romney’s fell. So did that of Green Party candidate Jill Stein. On Thursday, Stein was already posting again: “Our social movement is growing but there’s no time for rest,” she wrote. “Democracy doesn’t just happen on election day.”

Well, yeah. Stein and Johnson each embody a movement that goes forward. In fact, they only embodied a movement and were never possible winners. Romney was only ever a candidate and never any kind of a movement. There's nothing to follow now — even if you actually like the guy. But I'm sure many WaPo bloggers and others enjoy thinking that nobody ever liked Mitt Romney. And now everyone who ever Facebook-liked him is quick to unlike him, like liking him is like liking the unlikeable kid in high school which will get unlikeability on you. It's just Facebook. Well, but maybe that is how Facebook feels. You have your page, with the things you "like," and that makes a picture of you, a picture you must craft and edit to project likeability.