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Monday, January 23, 2012

"What could we put on the air that would soften their hearts to the church that we had invested so deeply in?"

The Mormon public service ads of the 1970s and 80s.
"Before Homefront began airing, when we did surveys asking people, when you hear the word ‘Mormon,’ what comes to mind, the answers were Mormon Tabernacle Choir, the Osmonds, polygamists, racists. Those were the top four answers. After seven, eight, nine years of Homefront airing, when you asked the same question, the No. 1 answer was always family."
Check out "Julie Through the Glass":

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