"One of the most extreme—and telling—implementations of that philosophy came when he scrutinized the printed circuit board that would hold the chips and other components deep inside the Macintosh. No consumer would ever see it, but Jobs began critiquing it on aesthetic grounds. 'That part’s really pretty,' he said. 'But look at the memory chips. That’s ugly. The lines are too close together.'"
Page 133, Walter Isaacson, "Steve Jobs" (p. 133). That was called to mind both by the last post — the one about Fred Stoller's uninspiring mother — and by a conversation we had last night about the value of doing one's own work according to your own high standards, even where your supervisors/clients/audience do not perceive the final increments of quality you have put into your craft.
If you are religious, you may believe that God sees and knows about this care and discernment and achievement of yours and even that you will be rewarded for it in the afterlife, but you can also work to this high standard purely for yourself, for the intrinsic value of the work and the work product. Somewhere in between is the idea that you do beautiful work because you learned it from your (earthly) father.
Saturday, January 28, 2012
"From his father Jobs had learned that a hallmark of passionate craftsmanship is making sure that even the aspects that will remain hidden are done beautifully."
Labels:
aesthetics,
books,
fathers,
psychology,
religion,
Steve Jobs,
Walter Isaacson
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