"Crotches kill."

A Canadian ad advising drivers not to text while driving.

"It’s pretty racy for a Government of Alberta ad, but sex does sell and it did get people’s attention," Edmonton radio personality Rick Lee tells CTV News. "It’s good to see the Government of Alberta is taking the step to connect with younger listeners, and listeners in general, and taking the racy approach is a good way to do it I think."

Oh, Canada.