"He wanted to be president less than anyone I’ve met in my life. He had no desire to... run."

Tagg Romney tells on his dad, Mitt.

"If he could have found someone else to take his place...  he would have been ecstatic to step aside. He is a very private person who loves his family deeply and wants to be with them, but he has deep faith in God and he loves his country, but he doesn’t love the attention."

Imagine what it would have been like if Mitt Romney had broken open and expressed all of this, but maybe that was inherently impossible. A self-effacing modesty was baked in.

In this context, here's a Ross Douthat column from last August, prompting Romney to reveal his Mormon faith:

The broader Mormon experience... could help make the case for his philosophy as well as illuminate his human core.... Conservatism sometimes makes an idol of the rugged individual, but at its richest and deepest it valorizes local community instead — defending the family and the neighborhood, the civic association and the church. And there is no population in America that lives out this vision of the good society quite like the Latter-day Saints.

Mormonism is a worldlier, more business-friendly religion than traditional Christianity, but it does not glorify wealth for wealth’s sake... Mormonism represents “our country’s longest experiment with communitarian idealism, promoting an ethic of frontier-era burden-sharing that has been lost in contemporary America.”

Imagine if all of that were opened out and shown to the American people. Well, you can't. I can't. Not in one modest man's campaign. Not with all the predictable pushback.