Saturday, August 18, 2012
Obama goes positive: "We've come too far to turn back now."
"I still believe in you, and if you still believe in me.... we will finish what we started...."
I'd like to see him (and Biden) stay positive like this. The campaign has been putting out some terrible negative material — like "put y'all back in chains" — and I hope this is a change of course. This ad seems very strongly oriented toward women. The crowds are nearly all women. I'm guessing their internal research shows women have been put off by the negative campaigning. (I know I am.) Also, it may be an effort to counter Paul Ryan, who's the new guy, channeling the feeling of hope and change that used to be Obama's. He wants it back.
Labels:
advertising,
gender politics,
Obama 2012,
Paul Ryan
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