... from Dieter Rams (who was chief of design for Braun — the German manufacturer — from 1961 to 1995).
Oddly, I came away feeling that the 10 principles were all the same, and if that principle was simple functionality, the make that one thing into 10 is a violation of the principle itself. But then Rams wasn't purporting to dictate the principles of website content, so there really is no paradox.
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