About that anti-cheese billboard going up in Green Bay, Wisconsin.

There's some opposition, and not just from cheesemakers. The Physicians Committee for Responsible Medicine has a depiction of the Grim Reaper wearing a foam Cheesehead.

Foamation, which makes those cheese hats, says "It's a very negative thing and we don't want to be associated with something like this."...

"Cheese is an unhealthy food product," [said Susan Levin, a registered dietitian with the Physicians Committee.] "Cheese is the antithesis" of what we're supposed to be eating.

By stirring up discord, they've got everyone looking at their damned poster.