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Sunday, April 13, 2008

Insane — and insanely great — retro ad for diet soda.



(Via Andrew Sullivan.)

ADDED: I don't remember seeing that ad, which seems to be from the early 70s period when I didn't have a TV — and when things like that would have driven me to ranting about "Stepford Wives" and brain-dead "Middle Americans." (Hey, no one says "Middle Americans" anymore. It was a Nixon phrase.) In the 60s, however, I watched tons of TV. So here's a 60s diet soda ad, with some of the same themes, but an attitude about women that is much better:



More feminist, isn't it? The man is ridiculous, and the woman doesn't need him. She's beautiful — and slim, of course — which is very attractive to him, but she's not doing it for him. Here — let's splat a whole wedding cake on him to prove the point.

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