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Wednesday, April 23, 2008

What's with the Abercrombie & Fitch product placement in Obama's "concession" speech last night?



Thanks to Toby, a commenter on the previous post, for this observation:
Somewhat off topic, but did anyone else notice the people behind Obama during his concession speech? There was the guy who looks like a Larry David clone (and may well have been him for all I know); and there were the three male college-age guys all wearing easily identifiable Abercrombie & Fitch t-shirts, which may be a case of a company taking guerrilla marketing [to] a presidential contest, or may be an odd coincidence. Weird in any case.
Somewhat off topic, but now, it's the topic. So, you'd think they'd arrange the crowd better. Or is this the crowd they arranged? You know, sort of "We need more white people."

IN THE COMMENTS: Palladian notes that Titus observed it first, thusly:
I am watching Barack's concession tonight on CNN and I want to do the three guys wearing the A&F shirts behind him.

A 4 way with them would be hot.
And Palladian added:
I like the one in the middle with the "Yes We Can" sign. Yes you can, indeed. The chubbier one to his right is also hot.

But it is hilarious that there are THREE men standing together wearing Abercrombie & Fitch shirts. How much do you think that vulgar company shelled out to those boys for this product placement?
Given the tenor of those remarks, I wonder if the Obama campaign is trying to reach out to gay voters — something the Clinton campaign is doing openly:
Accompanied by Governor Ed Rendell, Chelsea Clinton trolled through Philadelphia on a gay bar crawl, posing for photos and shaking hands with supporters.

In what may be one of the most unique campaign tactics yet employed in the hotly contested Democratic race, the Clinton family targeted one of their most valuable weapons straight toward the heart of the gay community on Friday. Surrounded by a moving crowd of admirers, Chelsea walked through the streets of Center City in Philadelphia, visiting four gay bars along the way to shake hands and chat about her mother's campaign.

Outside of the Tavern bar, patrons shouted "You're gorgeous, baby!" and "We love your highlights!" as Chelsea exited on her way to another gay club. "Thank you," she replied, "but that's not why you should vote for my mom."

According to the Washington Post, Governor Ed Rendell has a tradition of touring the most popular gay clubs in Philadelphia before elections. For this round, Rendell invited Chelsea Clinton to crawl the bars with him to speak to LGBT community members....

"The gay community has great feelings toward the [former] president and Hillary and they happen to love Chelsea," Rendell said, according to the Washington Post. "These are important voters, they're smart, they're sophisticated and they turn out in large numbers and always have," Rendall said of the LGBT community.

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