The NY Post says a Samuel L. Jackson ad will say: "Wake the fuck up, Vote for Obama."

Why cover an ad that hasn't been filmed yet?!

“It’s definitely going to get attention,” said [Adam] Mansbach, who is writing the script for Jackson’s ad and said it would appear on YouTube on Sept. 24.

So, there's this step, where they say there's a line, but if Mansback "is writing the script," it's a line in the process of getting written. And you get attention saying that's what the potential line is and even outright asserting that it's going to get attention. It will get attention in the future, and you are getting attention now, saying it's going to get attention.

And you've tweaked the NY Post into printing the line and calling it "provocative," and everyone can react, and if the reaction is bad enough the line — the emerging, evolving, line-in-progress — can become something else. And then you can get attention with that ad, that ad that the dumb right-wingers vetted for you, and you can get attention calling the right-wingers dumb for thinking that would be the line.

And you know why they thought that and/or why they got upset? They're racist. You can get attention saying that.