The top female ad icons of "all time."

According to Ad Age. I put "all time" in quotes, because they don't go back to Elizabethan England, let alone the Stone Age. But they don't overvalue recent years, like most "all time" lists. One is from 2008, but after that, you have to go back to the "Where's the beef lady?" in 1984, which was the year I got my first videotape machine and acquired the power to fast-forward. So 9 out of 10 of these ladies are very familiar to me, but... who's Flo?