"Next time someone is wasting your life with their voice, any look from this rainbow of options ranging from passive-aggressive..."

"... to aggressive-aggressive will help ward them off. Some might call you insensitive or rude, but to those haters, just shoot any other one of these looks right back at them. If you are continually criticized, just keep bitchfacing. Forever. And ever."

From "How to Bitchface" in "Rookie," the online magazine built on the persona of Tavi Gavinson, who started a fashion blog when she was 11 and is now 16 and profiled in this long NYT Magazine article.

In reaching out to young girls like herself, Ms. Gevinson seems to be positioning Rookie as a kind of antidote to what they are reading elsewhere.... [S]he criticized one of her competitors, Seventeen magazine: “I feel like if I followed their articles about boys and truly believed it was as important to do certain things or avoid certain things as they say, I would probably go crazy. Sometimes their ‘embarrassing’ stories are literally about boys finding out that you have your period.”

Indeed, it’s possible to see Rookie as a rejoinder to a teenage culture overrun by synthetic pop confections like Justin Bieber and “Twilight.” In her (decreasingly) eccentric attire and deadpan prose, Ms. Gevinson has carved out a distinct countercultural voice, the kind that existed in full force during the bygone decades she celebrates.