"For the next 5 weeks, Wisconsin is going to be the center of the American political universe."

"All the eyes of America for the next 5 weeks are going to be on the state of Wisconsin. For the next 5 weeks, America is going to find out the answer to what is more powerful: the people or the moneyed special interests from Washington, DC."

It's Chris Christie (talking about the Scott Walker recall):



Via Hot Air. When I clicked through to the YouTube page to get the code to embed, the video began with an ad... for Tom Barrett. Barrett is the Democrat most likely to win next Tuesday's Democratic primary and be Walker's opponent in the recall election. Impressive business model, YouTube!

Typing out the quote above, I wondered if I'd discovered the secret to Chris Christie's rhetoric. It's a rule of 3. Say something once. Then restate it with the same key words, but in a somewhat different order. Then say it a third time, carrying over some key words — e.g., "America" and "next 5 weeks" — and add on one new thought. (Let me know if you see other examples of what I'll call The Christie Rule of 3.)