"[T]he things that matter in the world don’t have to be boring and guilt inducing."

"And the addictive stuff we love doesn’t have to be completely substanceless."

To that end, Upworthy, which is meant to be spread via social media, is using strong visuals along with arch, but serious, curation to find the sweet spot between things that are both “awesome” and “meaningful.” Among the memes they’d like to start, the “17 sexiest pictures about income inequality.”

A nice NYT boost for a very early stage effort at a political website (which I'm not sure is really ready to be looked at).

The site is small and rudimentary, but it has some backing from Chris Hughes, one of the founders of Facebook who recently doubled down on seriousness by buying The New Republic.

The founders of the website come from The Onion and MoveOn.org.