The NYT hopes against hope to get subscription money from students and faculty.

Email received this morning:

Dear NYTimes.com Reader,

Your complimentary digital subscription, which you were specially chosen to receive earlier this year, will expire at the end of the year.

But because you qualify for our education rate, you can extend your subscription, and continue to enjoy unlimited access to NYTimes.com and all our apps, at 50% off the regular rate. These savings are yours for as long as you continue to have a college or university affiliation as a student, faculty or staff member with a valid school e-mail address, which usually ends in .edu.

To lock in your education rate before January 3, 2012, please call Customer Care at 1-800-591-9233 and we’ll expedite your extended subscription. You’ll also be able to extend your subscription at the education rate online after January 3.

So stay connected to the world’s finest journalism as a Times Digital Subscriber. And act now to save with our education rate.

Just call 1-800-591-9233 and mention code EDU-DG.

Sincerely,
Customer Care

Hurry, hurry, hurry. Hurry up and pay now, at this new low rate... which is nevertheless infinitely more than you've been paying.