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Monday, December 26, 2011

"Pretend to be completely in control and people will assume that you are."

The most highlighted sentence in the Kindle edition of the Steve Jobs bio.

Second most highlighted: "People DO judge a book by its cover... We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.”

Here's the most highlighted one that I also highlighted: "People who know what they’re talking about don’t need PowerPoint." It's actually the 6th most highlighted. It's a quote from Steve Jobs. The first 2 above are not Steve Jobs quotes. They are, respectively, by Nolan Bushnell (Jobs's role model, the founder of Atari) and Mike Markkula (first big Apple investor).

ADDED: Here— chez Amazon — is a list of the most highlighted passages of all time. #1 is: "Because sometimes things happen to people and they’re not equipped to deal with them." Oh, man. I guess obviousness brings out the old highlighter (among readers of Suzanne Collins books). She's got the second most-highlighted passage as well: "It takes ten times as long to put yourself back together as it does to fall apart." It's fun to read these things because you're seeing... something about a certain type of reader. #13 shows what leaped out at readers of Dale Carnegie's "How to Win Friends and Influence People":
Criticism is futile because it puts a person on the defensive and usually makes him strive to justify himself. Criticism is dangerous, because it wounds a person’s precious pride, hurts his sense of importance, and arouses resentment.
Ha ha. Think about that next time you're out to manipulate people, you little weasel.

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