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Friday, September 16, 2011

"Some Cabbies Given Right to Say No to Racy Ads."

"The city’s Taxi and Limousine Commission unanimously approved a regulation that would prevent owners of yellow taxi medallions, who often lease drivers the right to operate taxis in New York, from installing any signage a taxicab owner 'reasonably' deems inappropriate."
For Mohan Singh, the breaking point came last year when his granddaughter, who was 6 at the time, saw a seductive woman in an advertisement affixed to the roof of his taxicab. She proudly announced... "I want to be a FlashDancer."...

Still, the regulation falls short of helping drivers like Osman Chowdhury, who owns neither his medallion nor his cab. Mr. Chowdhury, 45, said he routinely drove his leased taxi to his mosque, where, among fellow Muslims, whom he called “conservative,” he stood out like a black sheep due to the images of lingerie models and strippers atop his vehicle....

[S]everal drivers who own their cabs but not the medallions, said medallion owners typically earned $100 to $200 a month from companies like VeriFone Media, one of the largest suppliers of rooftop taxicab advertisements....

Vehicle owners who do not own medallions generally are not compensated for advertisements, they said, even though the signs weigh down their vehicles, raising gasoline costs.
I'm surprised that so little money is made on those ads. Why not ban them entirely? They cause extra consumption of gasoline and more exhaust in the city. It hardly seems worth it. Get rid of the clutter. And then no one needs to worry about what to be offended about and whether the offense is "reasonable."

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