"As a plain-vanilla candidate, Romney is never going to win the excitement primary."

"A telling moment occurred when Sarah Palin stole the spotlight by taking her bus tour to New Hampshire on the day that Romney was officially kicking off his candidacy there. He lost the battle of the headlines as the Manchester Union Leader splashed Palin on the front page and ran Romney’s announcement inside the paper. But he remains the front-runner—though his staff recoils from the term—and she remains a long-shot celebrity with high negatives."

Howard Kurtz. The article is called "Mitt Romney, Boring Genius?" I think the suggestion is not that Romney is a genius but he's boring. It's that he's a genius at being boring.