"The premise that men are hunters by nature and prefer women who are beguiling, elusive, leggy and hard to get."

Remember "The Rules"?

Co-author Ellen Fein is in the wedding announcements today:

In July 2001, she went with five girlfriends to a singles weekend at Club Getaway, a sleep-away camp for adults in Kent, Conn....

The cutest on the dance floor, she thought, was Lance Houpt, a lean, athletic man with longish, grayish hair that suggested the 1970s. Since she was interested in him, she did not speak to him or even make eye contact. That would be against the Rules.

“I just said to myself, ‘He’ll either walk up to me at some point or we’ll never speak and that’s that,’ ” she recalled. “I would never have initiated it, never in my life. Forget it. He’s got to like me as much as I like myself."

Blah blah blah.... the Rules worked. So doll yourself up, get out there and be where you can be seen, but don't look interested... or whatever. What the hell are all those rules? Better buy the book, because Ellen got Lance(d), and you didn't.

Great PR!