"Well if you really believe I'm John Mackey you should probably pay more attention to what I say on this board."

"I would be the ultimate Whole Foods Insider!" -- wrote Whole Foods founder John Mackey on the Yahoo Finance’s bulletin board, under the pseudonym Radoheb, just one of over 1,100 entries he's written there over the past 7 years -- pushing Whole Foods and knocking its rival Wild Oats. And stuff like:

I like Mackey’s haircut. I think he looks cute!