Manboobs.

The website. Hey, I didn't go looking for it. I read about it in the NYT -- in an article about how common it is these days for males to get breast reduction surgery for gynecomastia:

In 2006, according to the group, nearly 14,000 boys age 13 to 19 underwent surgery to reduce the size of their breasts. That represents 70 percent of all the male patients who had such surgery last year, and an increase of 21 percent over the previous year for that age group.

In a culture that increasingly encourages young boys to be body conscious, demand for chiseled torsos and sculpted pecs is rising, so much so that the number of boys ages 13 to 19 who had breast reduction surgery last year is equal to the total number of all men who had the procedure just two years earlier, in 2004.

The foremost reason is the rise in obesity, according to several plastic surgeons who were interviewed. At the same time, there is a new willingness among pediatricians and plastic surgeons to surgically treat enlarged male breasts.