Advice for Giuliani.

From four political consultants. His biggest problem seems to be dealing with the social conservatives well enough to get through the primaries.

Mary Matalin: "[C]arefully evolve, but don’t be a phony. Social conservatives are conviction voters. And social moderates will reject political opportunism. Indicate your respect for conservative convictions and try to 'refine' your own. A late-life reversal on late-term abortion is entirely plausible and mandatory. Try to keep focus on constitutionalist judges."

Paul Begala: "You can’t switch on everything. So surrender to the far right on one issue: abortion. But the only way to do it is whole hog. Use your trump card: 9/11. Tell them the death you saw that day gave you a greater appreciation for the sanctity of life. You’re Saul on the road to Damascus. Praise the Lord and pass the delegates."

Mark Halperin: "Giuliani would seem to have two choices — try to back off of his previously held liberal positions on social issues, or confront the party by arguing that his conservative record on crime, taxes and national security should be sufficient for a party serious about being a big enough tent to win national elections. Giuliani watchers say they have no doubt that if he runs, he would pursue the latter course."

Rich Galen: "As to Rudy’s positions on social issues, I would interview the staff who ran Gov. Arnold Schwarzenegger’s re-election campaign. California Republicans are decidedly conservative. Notwithstanding Arnold’s very moderate stance on most social and environmental issues, he got (according to one exit poll) 91 percent of the G.O.P. vote. That tells me Republicans want to win much more than they want to lose on the point of an ideological sword."

I'm very interested in this strategic problem, because I want more social liberals to succeed within the Republican Party -- just as I want more national security hawks to make it in the Democratic Party.