"The advice that came back was unabashed: 'You must take him down.'"

"Him," meaning President Bush. That advice -- according to WaPo -- came from "advertising executives, Internet moguls and language specialists," who were consulted by Nancy Pelosi after the Democrats did badly in the 2004 election.

advertising executives, Internet moguls and language specialists.... advertising executives, Internet moguls and language specialists.... advertising executives, Internet moguls and language specialists... advertising executives, Internet moguls and language specialists....

I'm having trouble thinking about government this morning...