What the poet/undertaker said and where he said it.

I was listening to the XM public radio channel as I was driving across Colorado on Route 70. It was Thomas Lynch, that poet/undertaker who wrote that pretty cool book "The Undertaking." He was talking about burial vs. cremation and said the problem with cremation was not cremation per se, but the ideas people have about cremation. They say, "Just cremate me." That word "just" shows the problem, he said. The moment he said that I passed an exit called "No Name." Do you think that gave me the willies or amused me?