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Saturday, July 22, 2006

Omakase.

I've put Amazon "Omakase" ads up in the sidebar:
Omakase is a Japanese word meaning 'leave it up to us'. It is commonly used in Japanese restaurants for a meal where the chef uses their experience and knowledge to select and prepare the meal for a customer without specific directions.
Amazon somehow reads the contents of the blog and constructs ads based on what it learns. Some of its learning is impressive. Like, right now, it's putting up links to George Orwell writings. But some of it is off. I keep getting books by guys named Althouse. I've seen the name Jay Althouse before. He does music books for kids. He's no one I know. Then, I was wondering why there was a book about welding. Had I ever mentioned welding? But, again, it's just an author named Althouse. You might think anyone named Althouse is someone significant to me. It's funny how often people have asked me: "Do you know [first name] Althouse?" The answer is always "no." I will blog about it if this fact ever changes, but I have never in my entire life met anyone named Althouse who was not a member of my extended family, which is really small.

Anyway, I like the Omakase program at Amazon. It's pretty smart. But they need to iron out the kink that believes anyone with my last name is making something my readers are likely to be interested in. But I'm sure some of you are interested in teaching music to kids. And welding.

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