Pajamas: not just for blogging anymore.

The NYT reports -- on the front page -- about how much cereal young people eat. They love their Cap'n Crunch, Cocoa Puffs and Fruity Pebbles. What's interesting is that businesses are catering to their humble taste in comfort food:

A new restaurant called Cereality Cereal Bar and Café is scheduled to open at the end of this month on the University of Pennsylvania campus, with a menu of more than 30 cereals and even more toppings served by pajama-clad "cereologists" in a setting of comfy chairs and farmhouse tables.

It's considered "hip" now to eat cereal:

"When we went out to do our initial research it was clear that college kids were getting tired of typical institutional food service and were looking for more branded and hip concepts," said David Roth, a co-founder and the president of Cereality, which is based in Boulder, Colo. ''Cereal was a staple of their diets, and they would eat it at different times of day."

But wait! Here's is an important marker of generational change. A whole big culture article about eating cereal all the time and no mention of Jerry Seinfeld?