Desperate moral values.

The NYT, in a front page article, searches for meaning: if a lot of the voters in the last election polled that they cared about "moral values," why is "Desperate Housewives" such a big hit? I didn't get much out of this article.



For one thing, there's no serious discussion of the numbers and what those numbers represent. The article doesn't even mention that only 22% of voters said they voted based on "moral values" and the many criticisms that have been made of that poll. And the television ratings numbers aren't translated into percentages of voters in particular areas, so why are we inferring that the same segment of the population that picked "moral values" is watching that popular TV show?



Secondly, the article assumes that people who would say "moral values" and watch "Desperate Housewives" must be hypocrites, showing one face to the world and doing something else at home in private. But someone watching a TV show about adultery is not necessarily secretly embracing the immorality of the characters. You might watch people involved in adultery because you are struggling with temptations yourself and want to experience the good and the bad vicariously. I haven't watched "Desperate Housewives," but I know the series began with the discovery that a housewife has committed suicide. Is the show promoting adultery or warning people about it? "Desperate" is a word with multiple meanings. It may suggest the "housewives" in question are just eager to have sex, but it also connotes anxiety and despair.



There are many interesting things that might be said about wanting both to watch "Desperate Housewives" and to reelect George Bush, but this article doesn't say them. It's just a ragged hash of speculation. Why not do a real survey and find some people who both watch "Desperate Housewives" and voted based on moral values (and really meant traditional sexual morality); then follow up with some questions designed to understand these people? To me, this article, featured on the front page, is just one more example of the way the New York Times has decided to process its disappointment in the election results into a tale inferior red staters and their bogus moral values.