"Servicing humanity." People deviate from routine word choice at their own risk. Sometimes they are being pretentious, and sometimes the big words that a pretentious person would use can work nicely as a comic device. Sometimes people are trying to steer clear of cliché or just trying to be striking or original. But please be careful. I was driving to an appointment over the lunch hour, scanning the radio, and there was Rush Limbaugh saying he would be back after the break "to continue servicing humanity." Wouldn't that be a more appropriate expression for his enemies?

service ... TRANSITIVE VERB: Inflected forms: ser·viced, ser·vic·ing, ser·vic·es. 1. To make fit for use; adjust, repair, or maintain: service a car. 2. To provide services to. 3. To make interest payments on (a debt). 4a. To copulate with (a female animal). Used of a male animal, especially studs. b. Slang To have sex with.

Ah well, there was once a little market research firm in New York that made a promotional tape bragging about its work by constantly repeating the phrase "It's actionable!" which they seemed to think meant quick and effective.