That's something new, selected to illustrate the latest email from Macy's. Macy's — and the shirtmaker, Ralph Lauren — are in the game for the money, so they've got to predict where the mind of the American shopper is going (and where they can make it go, with some prodding). Anyway, you read the tea leaves, I will read the fabric print.
First: Ann Romney! How many ways does that shirt say "Ann Romney"? 1. Horses, 2. Animals boldly emblazoned on on your chest, 3. Unapologetically rich.
Second: The 80s! This thing looks like it sprang right out of the 80s, the Reagan era. Put aside your sorry old sweaters, your poverty looks. We're going to strut proudly into the Morning in America.
Did you know that Time Magazine, just last January, ranked Jimmy Carter's cardigan one of the Top 10 Political Fashion Statements"?
In Feb. 2, 1977, just two weeks after being sworn in as the 39th President, Jimmy Carter delivered a fireside chat from his West Wing study. Carter, a peanut farmer from Plains, Ga., was using the power of network television to "keep in close touch with the people of our country, to let you know informally about our plans."Your plans to depress the hell out of us. Thanks, old man.
What caught the attention of viewers that night wasn't necessarily what Carter said, but what he wore: Unlike today's era of hyper-stylized image consultancy, in which everything a politician wears is scrutinized, Carter simply wore for the taping what he had worn to dinner.Oh, really? What was for dinner? Ramen noodles?
He asked his TV adviser and adman what they thought, and they told him to look at the TV monitor to see for himself. While Carter would have myriad difficulties in the coming years, that early high point was purely authentic. "He was folks, and folks is in," a Republican insider told TIME. "I hate to say it, but from a purely analytical point of view, I loved it."Folks was in. But not permanently. We got exuberance later.
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