"The Lessons For Facebook, Twitter And Reddit In Digg's Demise."

"If one virtual community can go from being worth almost $164 million to getting sold for parts in just a few years, why not another one?"

Reddit has largely supplanted Digg as the go-to watering hole for social new, avoiding the sort of sudden moves that could have spooked its users. Its growth trajectory has been strong, but Scorcini believes it will soon hit a ceiling. “As successful as Reddit has been in the wake of Digg’s downfall, it’s kind of a dinosaur,” he says. “They’ll be superseded by the larger social networks, like Facebook and Twitter.” Still, as Matt Drudge can tell you, even a dinosaur can hang around for a long time as long as it knows its niche.