"A Kentucky man's family was able to satisfy his dying wish this week and give a local waitress an emotional surprise when they gave her a $500 tip on a pizza."

I loved this story — which includes a viral video of the delighted waitress — until I got to the part about the website using this video to collect donations which will purportedly be used to give more giant tips to unsuspecting waiters and waitresses. Yes, it's charming at first, including the dead guy's will:

“He left us a will full of his personality,” his brother Seth wrote in a July 9 post on a tribute website. “He asked that any debt he owed his parents be repaid should he have money in the bank at his death, but also had the following request: Third, leave an awesome tip (and I don’t mean 25%. I mean $500 on a f***ing pizza) for a waiter or waitress.”

I have no idea how sincere or trustworthy these people are, but they're getting massive publicity of the kind that can unleash torrents of donations. Remember all the pity in the form of money that flowed in to the bus monitor lady who had no idea how to monitor her bus? (Did you know she rejected the apologies the kids offered?)

Money sloshes around all over the internet. People get a kick out of tossing a few dollars into something that made their heart swell. The kick is real and probably better than the kick people get from buying a lottery ticket. Why raise suspicions when it's all about feelings? You might give money to a guy on the street who tells you a sob story or just asks for money in a way that amuses you. What's the difference? It's a free market.

Do you want more rationality in charity? Or is it all about feelings?