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Wednesday, June 20, 2012

Business clichés.

89 of them.

ADDED: #53 might strike lawyers as misguided:
It’s not actionable enough/what’s the deliverable? = You guys do the work on refining the idea. I’m too tired.
Years ago I worked at a market research firm that had a video ad that it used to show prospective clients. It went on and on, but the repeated tag line was: Above all, it's actionable!

I thought it was embarrassing and all the actionable business was funny, but I had never seen the word and simply assumed it had the intended meaning — that the firm was good at springing into action and getting things done.

When I got to law school and saw the meaning the word has in tort law, I experienced a strange mixture of pity and mirth.

Looking at the OED today, I see the tort law meaning — "Giving cause for legal action" — goes back to 1601:
1601   W. Lambard Archion (1635) 102   Baited, & bitten with libells & slanders that be not actionable.
The other meaning — "Able to be acted upon or put into practice; useful, practical" — goes back only to 1913:
1913   C. Frederick New Housek. xii. 192   Refuse to let the mind wallow and dawdle around a problem without arriving at definite, actionable conclusions.
Here's a recent one:
2004   Jrnl. Amer. Med. Assoc. 14 Jan. 184/2   The availability of advanced technology has changed the nature, scope, and potential of drug utilization programs to provide valuable, actionable, patient-specific information to prescribers.
You'd think the AMA folk would be more sensitive about tort law.

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