"Smoke juice."

A Wisconsin-made product.

"Traditional cigarettes don't actually taste like anything... They taste like cigarettes. What we hear over and over again from our customers is, 'I've been a smoker for over 30 years, and this is the first time I've actually experienced flavor.'"

Johnson Creek's smoke juice comes in a variety of flavors, including original, spiced apple cider, black cherry, French vanilla, espresso, mint chocolate, summer peach, chocolate truffle, Arctic menthol and Tennessee cured, a concoction with hints of vanilla and caramel.

Make something people want and...

"I really want people to understand what is possible in an environment like this. I know the economy is in the toilet, but it does not mean that a company such as Johnson Creek can't make something incredible like we used to."