Silly WaPo headline: "Obama and Democrats appeal to new voters in midterms."

By "appeal," of course, they don't mean that voters find them appealing. I know that without reading the article. Is anyone clueless enough to think otherwise?

First paragraph:

President Obama is declaring his stake in the November midterm elections, as his Democratic Party prepares to announce an ambitious strategy to appeal to independent voters in its quest to maintain control of Congress.

Declare! Ambitious! Strategy! Appeal! Independent! Quest! Control!

Could you please settle down and become a newspaper?

Obama plans to issue a call-to-action video message to his supporters on Monday. Democratic officials called the video the first in a series of personal efforts designed to rekindle the grass-roots momentum that propelled Obama to the presidency -- this time, in a way that will benefit his party's congressional and gubernatorial candidates.

Let me try to understand. The Washington Post, which aspires to prestige in journalism, is front-paging the news that the President of the United States is going to release a campaign video and that he wants his party to win in the November elections? And it presents this non-news in cheesy PR language? Do the editors have no shame?

And what the hell does "designed to rekindle the grass-roots momentum" even mean? A presidential video is the opposite of grass roots.

Also, it's a mixed metaphor. Kindle... grass. Are we growing grass or burning things? Or did you mean to make me think of a prairie fire? Remember "Prairie Fire: The Politics of Revolutionary Anti-Imperialism" (1974) by Bill Ayers, et al.? ("We are a guerrilla organization. We are communist women and men, underground in the United States for more than four years.")

That's not the image WaPo wanted, I'm sure. "The name came from a quote by Mao Zedong, 'a single spark can set a prairie fire.'"

Ambitious! Strategy! Quest! Control!