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Sunday, March 7, 2010

"Feeling a bit off?"

I was struck by this inane point-of-purchase ad for a homeopathic remedy:

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"A bit off"... what the hell kind of a medical problem is that? Perhaps one that goes perfectly with the non-remedy that is homeopathy. It made me think of this ad from 1930 for Lydia E. Pinkham's Vegetable Compound:
"I was very nervous and weak and never had a good appetite. Almost every day I would have to lie down. My aunt used Lydia E. Pinkham's Vegetable Compound and so did other women. I often wondered if it would help me but I hesitated to try it. After the firs bottle I felt better, so I kept on. I have already taken five bottles and feel as strong as can be."
As strong as can be, eh? 5 bottles? Is it 5 bottles of placebo or is it booze?

But these ailments! They are relics of one historical era or another. Who would complain about not having a good appetite today? Today, you'd get rich if you could bottle a remedy that caused not having a good appetite. And today, feeling a bit off is something you'd shell out money to cure.

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Miscellaneous things:

1. I love the assurances on that package: "No Side Effects, No Drug Interactions, Non-Drowsy." Well, duh. It's a homeopathic remedy.

2. Can you believe people pay $9.99 for a product labeled "Gas"?

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3. Why did I run across that ad for Lydia E. Pinkham's Vegetable Compound? We were fooling around with the Google News Archive and did a search for "iPod." We were intrigued at a hit from 1930. Upon inspection, we saw that the word "good" — in "never had a good appetite" — was printed with the "g" and the "o" corrupted enough to make it look like an "i" and a "p." I love odd mistakes like that.

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