Puzzling -- but pretty cool, I guess -- advertising.

(Via Popwatch.)

More info: The commercial, for Gatorade, was directed by Spike Lee. The voiceover is by Li'l Wayne.

I like this kind of advertising and think it is necessary. If you just obviously promote some product, I'm going to skip over it. This, I enjoyed watching, and I accepted the unobtrusive presentation of the product's name. It probably created a favorable opinion of the brand.

ADDED: You don't see "Gatorade." The product is now called G. You have to find out what the product is independently of the commercial.

AND: As for finding out the name of the product independently, I have become a product information provider, because it's viral video. And I made you watch the commercial, with my seal of approval. So, clearly, it's fabulous advertising if it can do all that.