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Friday, October 3, 2008

Marketing the Oliver Stone movie about Bush with an Obama Girl spoof trailer for a (nonexistent) movie about Sarah Palin.

Politics and marketing are getting complicated:
The video was created by political-satire site BarelyPolitical.com, a unit of New York-based Web-TV company Next New Networks. Barely Political also produced the popular viral Web video “I’ve Got a Crush on Obama.” The site was acquired by Next New Networks in 2007. Next New Networks has worked with Lionsgate in the past to promote such films as the Jet Li movie “War.” Lionsgate declined to comment on the new spoof video. Barely Political plans to release another video with deleted scenes and outtakes, likely to coincide with tonight’s vice-presidential debate.
Here's the video, which is pretty funny:



There's a second video here, but as you can see, unfortunately, Obama Girl is a terrible actress when she tries to play herself as the actress playing Sarah Palin. She needs to stay in cartoon mode, and she's fine in the trailer.

The actual political content of all this is pretty thin in my view. I suppose it's anti-Palin, but it also works in her favor in various hard-to-pin-down ways. Perhaps it all depends on whether you start out wanting to like or hate her.

Anyway, I guess it's pretty effective marketing for the Oliver Stone movie, since the video is very viral.

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