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Sunday, September 28, 2008

"The RenGen is a psychographic more than a demographic..."

It's the "renaissance generation":
[T]hey are eco-conscious; they take their cues from nature so they are willing to accept products that are flawed but authentic rather than slickly produced and inauthentic.... They want to make a difference. They want to live many lives. They don’t want to be told, "You can’t be an architect and a poet. They are sensualists. Because they are both idealistic and cynical at the same time...
Ha ha. Are they real? They sound scarily like boomers...

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