I'd be embarassed to talk about shame so much.

The Clinton campaign stooped so low circulating a picture of Barack Obama in African dress. The Obama camp responded with shaming: "On the very day that Sen. Clinton is giving a speech about restoring respect for America in the world, her campaign has engaged in the most shameful, offensive fear-mongering we've seen from either party in this election." And then the Clinton side shamed them back: "If Barack Obama's campaign wants to suggest that a photo of him wearing traditional Somali clothing is divisive, they should be ashamed." This is the classic rhetorical device that is technically termed "I'm rubber, you're glue."