The internet is taking the profit out of pornography.

At first, it looked as thought the internet was going to help the business, but it hasn't worked out that way. Too many amateurs are giving pornography away for nothing.

And unlike consumers looking for music and other media, viewers of pornography do not seem to mind giving up brand-name producers and performers for anonymous ones, or a well-lighted movie set for a ratty couch at an amateur videographer’s house....

“People are making movies in their houses and dragging and dropping them” onto free Web sites, said Harvey Kaplan, a former maker of pornographic movies and now chief executive of GoGoBill.com, which processes payments for pornographic Web sites. “It’s killing the marketplace.”...

“The barrier to get into the industry is so low: you need a video camera and a couple of people who will have sex,” [said Paul Fishbein, president of AVN Media Network] ...

The more traditional pornographic film companies are not giving up, of course. They say they have an answer to the new competition: quality...

“We use good-quality lighting and very good sound,” said David Joseph, president of Red Light District, a production company in Los Angeles that has made films like “Obscene Behavior.”

Mr. Joseph said his company did not waste its time, or that of the viewers, on unnecessary plot lines.

“There’s not a whole lot of story — it’s basically right to the sex, but we’re consistent with the quality,” he said, noting that the company is also careful to pick interesting backdrops. “We use different locations, rooms and couches.”

So do you want a nice couch or not? I wonder what it would take to before the idea of a good story would present itself as a strategy for success.

Anyway, no one's going to feel sorry for these businessfolk having a problem. Too bad the problem isn't that people have gotten tired of pornography and have found new attraction in real-life encounters, but maybe the amateur work seems more like real life. (I wouldn't know. Personally, I have never encountered a pornographic film anywhere other than in the context of a federal district court case.)