The Vatican has led the offensive against The Da Vinci Code, calling for a boycott and even unspecified legal action against both the book and film.Whoops! Too bad the Vatican jumped the gun and gave them all that free publicity.
While the protests have provided studio Sony Pictures with the kind of publicity money can't buy, the reaction at the first press screening in Cannes was largely negative, and loud laughter broke out at one of the pivotal scenes.
"Nothing really works. It's not suspenseful. It's not romantic. It's certainly not fun," said Stephen Schaefer of the Boston Herald.
"It seems like you're in there forever. And you're conscious of how hard everybody's working to try to make sense of something that basically perhaps is unfilmable."
Here's that New Yorker article about how Sony Pictures envisioned religious controversy as a marketing project:
The Sony strategy... was to try to turn the controversy over “The Da Vinci Code” to the film’s advantage. There was no way to stop a Christian critique of [author Dan] Brown’s ideas, but, if leading Christian voices could somehow be coaxed into an association with the “Da Vinci” movie, the criticism might seem less like an attack and more like engagement.
UPDATE: The links to the reviews are currently collecting over at Rotten Tomatoes, which is currently registering 0% positive reviews (out of 7).
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